Event Title Tips

Event titles are particularly important when posting your event to local community event calendars.

There is a ton of competition in these spaces and a great event title is one of the best ways to stand out.

Check out our full blog post on How To Create a Great Event Title That Gets Clicks and try our Free AI Event Name Generator, but here are some quick tips:

Key Principles for Effective Event Titles

1. Know Your Target Audience

• Identify who you're trying to reach
• Consider why people should attend
• Ensure the title resonates with your intended attendees

2. Be Clear and Concise

• Aim for no more than 12 words
• Put the most important information in the first 4-6 words
• Ensure the title can be read aloud in about three seconds

3. Describe the Event Accurately

• Avoid using only the performer's name or speaker's name
• Include the type of event (e.g., conference, workshop, concert)
• Mention the genre or theme if applicable

4. Highlight the Benefit or Experience

• Communicate what attendees will gain from attending
• Focus on the experience or key takeaways
• Consider the overall return on investment for attendees

5. Use Relatable Language

• Avoid industry jargon or difficult buzzwords
• Aim for a Grade 7 reading level or below for wider accessibility
• Consider using the free Hemingway Editor to check readability

6. Evoke Emotion or Intrigue

• Use strong emotion words (e.g., "paint party," "marketing tour")
• Create a sense of excitement or mystery
• Make the title memorable and shareable

Best Practices and Tips

1. Test Your Titles: Ask previous attendees or target audience members for feedback on potential titles.
2. Avoid Overly Promotional Language: Focus on describing the event rather than promoting it. For example:
   • Instead of "Concert – 50% off until Saturday!", try "Early Bird Special: [Band Name] Live in Concert"
   • Rather than "Sale on dresses!", consider "New Fashion Line Launch Party"
3. Stand Out on Calendars: Imagine your title next to others on an event calendar. How can you make it distinctive?
4. Balance Information and Intrigue: Provide enough details to inform, but leave room for curiosity.
5. Consider SEO: Include relevant keywords that potential attendees might search for.
6. Use the AI Event Title Generator: For quick inspiration, try our free AI Event Title Generator tool.

Examples of Effective Event Titles

These are some anonymized examples of our best performing events in the past year.

• "Comedy Brand Presents! Omaha's Best Comedy! Free Beer, Free Fries, No Joke"
• "Performance Group Name Interactive Genre Dinner Show!"
• "Sunday Brunch Farmers Market"
• "Sunset Yoga in the Park: Mindfulness for Beginners"
• "Culinary Fusion Workshop: East Meets West"
• "Haunted Hawthorn Heights Ghost and Pub Walking Tour"
• "Music Promoter Presents: Band Name at Venue Name"

Common Mistakes to Avoid

1. Using only the performer's or speaker's name (not one of the top 100 events past year were just a name! The closest thing included a well-known promoter presents and the venue name at minimum)
2. Including pricing information in the title (You can probably sneak in "Free" but anything else will get rejected in most places)
3. Using language that's too technical or industry-specific
4. Creating titles that are too long or complex (the average was 6.74 words in our top performing events)

Remember, your event title is often the first impression potential attendees will have of your event.

Make it count by following these guidelines and crafting a title that's informative, engaging, and true to your event's purpose.