How far ahead of time should I promote my event?

Submitting your event promotions with enough time is essential to get the best results.

After promoting tens of thousands of events, we suggest you submit your events AT LEAST two weeks before the start date. This will give the community calendars enough time to accept your listings.

Vesta completes submissions to all of your selected outlets within 48 hours at the latest, but it is usually much faster than this. Some happen automatically, but others have an employee reviewing and accepting submissions. Holidays, especially, can really slow down this process.

14 Days at the Minimum. 30 Days Strongly Recommended

After promoting over 40,000 events we looked into what components set the best performing events apart from the rest, and one of the biggest indicators was easy to implement but clear:

If you're event is coming sooner than 30 days - don't worry we can still help! But we do need a minimum of 14 days.

The below graphic illustrates why this is the minimum lead time we need for your event.

The dark green boxes are days when your event listing is on the most possible calendars. This means you’re getting the most exposure for your event.

Many of these calendar pages get thousands of views per day, so each day matters. Being on the calendar an extra few days could mean hundreds or thousands more impressions and many more potential attendees.