Adding Affiliate Links To My Tickets 🔗

Are you promoting ticketed events through Vesta? Learn how to maximize your results by adding an affiliate code to all your tickets!

Why should I use an affiliate code?

If you want to get a clearer picture of your ROI from Vesta, you need to add a ticket affiliate code. When you promote your event through Vesta, we can tell you how many people land on your ticket page, but not how many purchase tickets.

Providing us with a ticket affiliate link fixes this and helps us track how many people buy tickets from the promotional work Vesta does!

How to Create an Affiliate Tracking Code:

1. Each ticket system has its own way to setup affiliate tracking codes. We’ve linked many of those below for you to find!
   • For the affiliate tracking code, we recommend using “VESTA” to easily attribute ticket sales to our promotion!
     • Eventbrite:
       • Set up promotional tracking links | Eventbrite Help Center.
       • Or we will automatically add an affiliate code EVENTVESTA.
     • PreKindle: Creating a unique link for your event
     • See Tickets: Tracking Links for Marketing & Promotion
     • ShowClix: Tracking Tags
     • HoldMyTicket: HoldMyTicket | Documentation & User Guides
     • Punchpass: Tracking Punchpass Events in Google Analytics and Facebook | Punchpass Help Center
     • eTix: Contact client support, hello@etix.com
     • Evvnt Ticketing: Promo Codes
     • Dice:
       • Go to your event in Dice’s dashboard
       • Click on "Marketing"
       • Create a tracking link labeled as Vesta
       • Copy the tracking link for Step #2
     • Ticket Web:
       • Log into Ticketweb
       • Go to "Marketing" in the top navigation bar
       • Click on "referrals" 
       • Click on "add referral"
       • Referral name "Vesta" and Referral ID "vesta"
       • Click "save"
       • On future events included in Vesta, be sure to include "vesta" in your ticket URL entered into Vesta by adding it to the end with: &REFID=vesta

2. Once you’ve generated the affiliate code, it’s time to promote your event in Vesta through one of the methods below:
   • How to promote events with affiliate code using our Imports feature:
     • Just submit the ticket link with your affiliate code through our import system!
   • How to promote events with affiliate code through Self-Serve event creation:
     • Create your event in Vesta.
     • When you get to the “ticket URL field”, enter your ticket link with the affiliate code.
     • Promote your event!
     • For a guided video walk through, click here!

3. Curious how to see how these tracked links performed?
   1. Each ticket provider has this data located in different areas but generally, go to your reporting and tracking pages to see the direct conversions Vesta drove! For specific guides:
      1. Eventbrite: Click here for a step by step walk through on how to track your conversions from Vesta.
   2. If you're not satisfied with the results you find:
      1. First: Read this article on how our marketing funnel works and why this number isn't all inclusive of all traffic and ticket sales Vesta generates for you.
      2. Second: Make sure you're following our best practices and your event:
         1. Is Promoted 30+ days ahead of time
         2. Has a compelling title If you need help creating one, read our best practice guide or use our free AI title generator!
         3. Has a correctly sized and compelling image without any text on it. For our guidelines, read this best practice guide.
         4. Has a compelling description: For advice on how to write a compelling description, watch our video on best practices.
         5. You selected all relevant calendars in your market by going to the "submissions" tab on your event.
      3. Third: If you've done those things already, reach out to our support team so we can help diagnose the issue.